Tawana's Merchant Go-Live Checklist

Follow this before you start selling

Shop Setup (First Impression)

Shop basics

  • Shop name is clear and easy to remember
  • Shop URL (link) is clean and shareable
  • You have a short, clear shop description


Visual identity

  • You have a professionally made logo
  • You have a clean, high-quality banner/cover image


No logo? Use THIS instead

If you don’t have a logo yet:


Upload a clear selfie or photo of yourself

Why this works:

  • People trust people more than logos
  • It shows there’s a real person behind the business
  • It builds instant connection and credibility


Selfie guidelines

  • Clear, well-lit photo
  • Face visible (no sunglasses or filters)
  • Neutral or clean background
  • Friendly, professional look


This is better than a bad logo. Always.

What to avoid

  • Blurry logos
  • Stretched images
  • Random internet images
  • Fake branding
  • Low-quality graphics


Simple rule

- Good logo = strong brand
- No logo? Use your face
- Bad logo = lose trust

PART 2: Products

Minimum setup

  • At least 5–10 products uploaded
  • Every product has a clear name
  • Every product has a price (no “DM for price”)
  • Each product has at least 1 good image

Product quality

  • Images are clear (not blurry or cropped badly)
  • Avoid ONLY using supplier images (add at least 1 real photo if possible)
  • Descriptions are rewritten (not copied from supplier)
  • Sizes, colours, or options are clearly stated


PART 3: Structure

  • Products are grouped into categories
  • Shop is easy to browse and understand

PART 4: Pricing & Value

  • Prices are clear and consistent
  • You’ve considered your profit margin
  • You are not competing only on being the cheapest


PART 5: Order Readiness

  • You can confirm orders quickly
  • You have a clear workflow:
    • Confirm → Prepare → Deliver

PART 6: Delivery

  • You know how you will deliver orders
  • You can clearly explain delivery options


PART 7: Sharing

  • You are ready to share your shop link
  • You will use your shop link instead of sending images

PART 8: Experience

  • Fast responses
  • Clear communication
  • Consistent updates

Common mistakes

  • “DM for price”
  • No branding or poor branding
  • No logo AND no selfie
  • Slow replies
  • Confusing shop


Final message

People don’t just buy products.

They buy from:

  • Faces
  • Brands
  • Trust
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